In speaking with many, many fitness operators across the country, one of the biggest barriers we see to progress is thinking differently about a solution to a problem.

let’s define that a little. Problems, challenge, obstacles to growth and sustainably offering fitness are all around us.  To create solutions that work for your organization requires one thing first: Read More.. →

One of the things I like about the health and fitness magazines is that they document the workout routines of fit celebrities and athletes.   One of the drawbacks to this is that these programs are not always the most current, and frankly not customized to anyone but the person being profiled. Very rarely does the program describe the concepts behind the program design.   Read More.. →

News bulletin – the stress on those operating fitness organizations is not stopping anytime soon.

Just last week, I received 2 calls from organizations which are, or will be, closing their doors and liquidating their assets.

But the news is not all bad. Read More.. →

If you are involved in operation of a fitness business as I am, and look around, it may seem like the walls are caving in a bit.

Increased competition for your services, and your customer’s attention have forced a certain maturity in operations in order to survive.

It is not uncommon to see fitness businesses closing, as another one did in the Kitchener-Waterloo region July 1. (This is the 2^nd closing in the area in a few months).

Sad news. Read More.. →