Have you noticed the shift?
The shift in fitness is similar to the shift other industries have experienced recently. Photography, book retailers, music distribution are all examples of industries that have experienced massive changes in the last 5-10 years. What worked 10 years ago in these industries, is not working today. Just ask Kodak, or Chapters, or anyone in music.
All kinds of resolutions surround our industry by patrons to adopt a healthier lifestyle.
What about your business? Your sales? Your performance?
What are you putting in place to get better results this year?
Let’s qualify first of all, what “BETTER RESULTS” means. It could mean a growth in numbers, the ultimate business measuring stick. It could be the same numbers with more efficient effort to reach them, so you can spend more time with your family. There are different interpretations to “BETTER RESULTS”.
This is the time of the year where the fitness industry talks about trends and forecasts.
Here are my top 5 predictions for fitness in the coming years.
Understanding how to transfer a patron from self-guided to guided will become a significant growth trend. Coaching will become the way that fitness is provided. The challenge for fitness providers is to tap into proven methods of converting self-guided to guided programs. Programming will revolve around a number of areas
If you are offering fitness services, then you are hit regularly with the “latest competition”.
CROSSFIT and Bootcamps are 2 examples of the major ones to become competition in your area. Many of them function with a fraction of the investment required in a larger facility, offer a fraction of the services yet seem to lure some paying patrons away.
Many business owners I speak to feel these are a threat. Few see this as being good for business.
If you subscribe to STAK Fitness’ Emag (http://www.stakfitnessmag.com) or connected with our team, you know that we are focused on getting better every day. Our STAK team understands that what worked well yesterday, last week, last month does not ensure success today. That holds true to anything – athletics, business…the only constant we have is change!