It is amazing what we can learn from history and people who achieved extraordinary accomplishments in a time with no technology, no modern conveniences or tools.

Recently, my family and I took a day to visit the VanGogh exhibit in Ottaway, Ontario, Canada.

A great educational tool for my 11 year old son, I thought. (And it was).

What surprised yours truly is that after I unplugged by ‘berry and plugged in the audio accompaniment to the exhibit,  I became overwhelmed thinking of what it took to produce such fine works of art.

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This week marks the annual fitness trade show here in Canada.  It is the only show on a national scale and brings presenters and attendees from all over.

Every time I do a trade show, and I have done many over the years, it makes me think about implementation.  More specifically, what can we learn or share that helps our team, and the people we serve be better.  Implementation to me means strategies that take good ideas that get traction, allow for progress.

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In the August issue of STAK Fitness’ emag, we had a theme focused around the Attention Age. Let’s get up to speed on the terminology, we have progressed from the Information Age to the Attention Age.
As it applies to our fitness offering, the business that keeps the attention of its target market wins.
Have you noticed who in your market is keeping the attention?

If you have not – I think worth a look.  Here is who has the attention of your client’s and potential clients

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We brought a  team (myself, Robert Piaskowski – STAK’s Government Program Director, and Precor’s Todd Allison)  to Dartmouth, Nova Scotia to support the Grand Opening and launch of Everything Fitness as the preferred commercial fitness resource for Atlantic Canada.

We learned some pretty valuable lessons in 3 days, I thought you may enjoy 15 of them.

1.  There are not many places as beautiful as Atlantic Canada on clear, sunny days.

2.  The people of Atlantic Canada are as hospitable as you will ever find ( I knew that before last week, but it is always amazing to experience it).

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Spending the last 3 weeks on the road, I made a number of notes from what I saw in local fitness offerings in the places I visited across country and into NW USA.

As I look back, many of the notes seem very similar.   All rolled into one , they represent our industry’s biggest challenge.

The challenge is this – the business practices, specifically in sales, marketing and services offered are  creating a bit of a monster in the market place.  Have you noticed  the low price special offers to join the local gym or fitness outlet lately?  You know what I mean  $10/month, or 2 for 1 special ? 50% off or something like that ?

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