If you are offering fitness services, you know you are being judged every day, right?
Of course we are. I know we are on our side of the industry, in equipment supply and educational services.
Side note: you think any of our staff at STAK Fitness have faced potential customers who have been burnt by suppliers? You bet. How do we deal with it? We tell the truth…read on.
Let me explain.
We have seen big changes in the last few years in terms of how our businesses operate.
On the supply side, with STAK Fitness (www.stakfitness.com) for example, it is not good enough to only have a good product to offer. We need to make sure our team are razor sharp in making sure our equipment helps solve the big challenges of our customers. Most often these are new client acquisition, retention and profit.
Have you noticed the shift?
The shift in fitness is similar to the shift other industries have experienced recently. Photography, book retailers, music distribution are all examples of industries that have experienced massive changes in the last 5-10 years. What worked 10 years ago in these industries, is not working today. Just ask Kodak, or Chapters, or anyone in music.
All kinds of resolutions surround our industry by patrons to adopt a healthier lifestyle.
What about your business? Your sales? Your performance?
What are you putting in place to get better results this year?
Let’s qualify first of all, what “BETTER RESULTS” means. It could mean a growth in numbers, the ultimate business measuring stick. It could be the same numbers with more efficient effort to reach them, so you can spend more time with your family. There are different interpretations to “BETTER RESULTS”.
This is the time of the year where the fitness industry talks about trends and forecasts.
Here are my top 5 predictions for fitness in the coming years.
Understanding how to transfer a patron from self-guided to guided will become a significant growth trend. Coaching will become the way that fitness is provided. The challenge for fitness providers is to tap into proven methods of converting self-guided to guided programs. Programming will revolve around a number of areas