The situation plays out across North America.
If you run a fitness business, at some point you have been exposed to either the latest training method or the newest in equipment …..or both.
The nice new shiny piece of equipment that you know everyone of your members will love!
The latest training method that is sure to be attractive to your audience!
Being the big believer in racing to the top with our work at STAK Fitness, I thought I would share an example from a product line in an industry that has tons of companies racing to the bottom as his competitors.
It is amazing what we can learn from history and people who achieved extraordinary accomplishments in a time with no technology, no modern conveniences or tools.
Recently, my family and I took a day to visit the VanGogh exhibit in Ottaway, Ontario, Canada.
A great educational tool for my 11 year old son, I thought. (And it was).
What surprised yours truly is that after I unplugged by ‘berry and plugged in the audio accompaniment to the exhibit, I became overwhelmed thinking of what it took to produce such fine works of art.
This week marks the annual fitness trade show here in Canada. It is the only show on a national scale and brings presenters and attendees from all over.
Every time I do a trade show, and I have done many over the years, it makes me think about implementation. More specifically, what can we learn or share that helps our team, and the people we serve be better. Implementation to me means strategies that take good ideas that get traction, allow for progress.
In the August issue of STAK Fitness’ emag, we had a theme focused around the Attention Age. Let’s get up to speed on the terminology, we have progressed from the Information Age to the Attention Age.
As it applies to our fitness offering, the business that keeps the attention of its target market wins.
Have you noticed who in your market is keeping the attention?
If you have not – I think worth a look. Here is who has the attention of your client’s and potential clients